Two steps forward and one step back; when strong TV is tasked with weak print.
Tag Archives | weak
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Liberty Mutual Insurance: Humans
August 21, 2012 in Ad Haiku
Humorous vignettes reel us in, but weak branding lets us slip away.
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Tags: AdHaikuesday, advertising, branding, commercial, humor, insurance, Liberty Mutual, weak
View Full PostLowe’s: Can’t Stand It
July 10, 2012 in Ad Haiku
Strong and powerful ads shouldn’t be so timid about their branding.
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Tags: AdHaikuesday, advertising, branding, commercial, home improvement, lowes, phantoms, weak
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