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Vlasic Farmer’s Garden

August 26, 2014 in Ad Haiku

Connectedness in headline and visual bonds message and reader.

tags:

Tags: Ad, ad haiku, AdHaikuesday, advertising, copy, headline, illustration, print, visual

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Downy Infusions

October 16, 2012 in Ad Haiku

The bold picture grabs but the package shot’s lost in the busy background.

tags:

Tags: Ad, AdHaikuesday, advertising, background, bold, Downy, package goods, print, product shot, visual

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Pringles Sour Cream & Onion

August 14, 2012 in Ad Haiku

Where to draw the line: Wonderfully creative, or just a big mess?

tags:

Tags: Ad, AdHaikuesday, advertising, food, print, snacks, visual

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Lay’s Kettle Cooked Potato Chips

July 24, 2012 in Ad Haiku

Image-laden text like this sells, but images themselves sell harder.

tags:

Tags: Ad, AdHaikuesday, advertising, food, Lay's, print, sell, snacks, story telling, visual

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Lysol Disinfectant Spray

April 17, 2012 in Ad Haiku

Clever text with much support, but needs stronger pic for ad to clean up.

tags:

Tags: Ad, AdHaikuesday, advertising, cleaning products, copy, Lysol, print, support, visual

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Prilosec OTC

March 27, 2012 in Ad Haiku

More mental work than ideal, but wry image and headline add rewards.

tags:

Tags: Ad, AdHaikuesday, advertising, headline, Larry the Cable Guy, print, reward, visual

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Blue Nile

February 14, 2012 in Ad Haiku

A bold visual and coy headline provide mixed Valentine’s message.

tags:

Tags: Ad, AdHaikuesday, advertising, Blue Nile, headline, Jewelry, print, visual

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Shell Natural Gas

December 6, 2011 in Ad Haiku

Copy alone is not enough; illustrations must tell the story.

tags:

Tags: Ad, AdHaikuesday, advertising, copy, illustration, print, story telling, visual

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