G&R research shows that narrative advertising helps Super Bowl advertisers improve the return they earn on their multi-million dollars investment A recently published study by communications research firm G&R shows that Super Bowl advertising is more effective when it tells a story than when it presents information. At the broad level, there are two forms […]
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The Transportation of “Mean” Joe Greene: A good tell is a good sell
August 7, 2012 in On Our Minds, Review
Quietly tucked away, in the moments before kick-off, “Mean” Joe Greene returned to the Super Bowl this year. In a new ad for Downy, the former football pro reprised his role from the classic Coca-Cola commercial that originally aired in 1980. Only this time, Greene is sniffing fabric freshener instead of gulping Coke. Created for […]
Subaru: 200,000 Miles
April 10, 2012 in Ad Haiku
Not only a car, but a vehicle through which a story is told.
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Tags: AdHaikuesday, advertising, auto, car, commercial, story telling, transportation
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