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Tag Archives | Super Bowl

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Super Bowl Engagement and Religion: Why People who say Religion is Important are Important to Marketers

According to G&R’s 2023 Annual Super Bowl Viewership Study, 30% of adults who watched the broadcast reported that religion is very important in their lives.  In contrast, 27% of viewers reported that religion is not at all important.1 The survey showed interesting results about the similarities and differences between those two groups, and how they […]

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Republicans and Democrats Even Watch the Super Bowl Differently (and what this says about Social Judgment)

To the many differences between Democrats and Republicans, add a new one that is particularly relevant at this time of year. Democrats and Republicans feel differently about the Super Bowl broadcast. According to G&R’s Annual Super Bowl Viewership Study[1], Republicans were 50% more likely than Democrats to identify the game itself as their favorite part […]

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Player Activism is Divisive but Domestic Violence Harms Super Bowl Viewers’ Attitudes about the NFL More

Over the past few years, several negative stories involving the NFL have been reported. Among them have been widespread chronic traumatic brain injury caused by football (Brain Injuries), graphic videos showing player violence against women (Domestic Violence), player protests during the playing of the national anthem (Player Activism), and the supercharged compensation being paid to […]

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What Your Phone Says about How Big a Super Bowl Fan You Are

What type of phone you use says things about the type of person you are. According to new research from G&R, Android, iPhone, flip and land-line phone users differ demographically and attitudinally based on the kind of phone they use most often. These differences include how attentive and proactive a Super Bowl viewer you are, […]

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