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Tag Archives | social media

G&R Game Changers: Social Media and Super Bowl Advertising

Social Media helps advertisers improve the return they earn on their multi-million dollars investments Social Media has changed the game for Super Bowl advertisers. A recent study by communications research firm, G&R, shows that social media enables advertisers to multiply the efficiency of their advertising investment by increasing the number of people who see the […]

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Giving Super Bowl Advertising a Buzz: Social Media Initiators Influence Super Bowl Advertising Buzz and Buy Advertised Products

Super Bowl watching is a social experience. We watch the game eagerly for its pomp and competitiveness, but also to assemble with friends and family, be part of a community, and engage with others as the show and the advertising unfold. We share food and drink. We talk before during and after the game. And, […]

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What the New Facebook Research Teaches Us about Advertising Effectiveness

It’s been about a year since GM made the big announcement that it was pulling its Facebook advertising. GM cited advertising on Facebook as being “ineffective” just days before Facebook went public. Since then, Facebook shares are down about 30% and about 15% so far this year as doubts about its business model remain. Social […]

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