Super Bowl watching is a social experience. We watch the game eagerly for its pomp and competitiveness, but also to assemble with friends and family, be part of a community, and engage with others as the show and the advertising unfold. We share food and drink. We talk before during and after the game. And, […]
Giving Super Bowl Advertising a Buzz: Social Media Initiators Influence Super Bowl Advertising Buzz and Buy Advertised Products
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