Our infographic, showing how Super Bowl audiences think about surveys, compared to other research methods, to measure reactions to ads.
Surveys score big among Super Bowl viewers
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Tag Archives | research methods
A Claims Substantiation Research Primer: The Five Ws
Claims Substantiation studies are a specialized type of marketing research, aimed at proving or disproving claims made in advertising. Claim research designs can vary significantly based on the type of claims to be made, and on the product category. However, as more claims cases are adjudicated, more principals for what is considered appropriate research support […]
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Say It Ain’t So, Chuck
Thoughts on the Use of Online Opinion Polling by a Gray Lady and a Peacock To qualify candidates for the recent 2015 GOP debate, Fox News used results from polls conducted by Bloomberg, CBS News, Fox News, Monmouth University and Quinnipiac University. The fact that all five studies were conducted via telephone is not a […]
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