Brag and boast claims with little more make ads like this hard to recommend.
Tempur-Pedic
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Campbell’s Tomato Soup
January 24, 2012 in Ad Haiku
Under mom and child, soup, the bowl, goldfish and all… Seasoned with a smile.
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Tags: Ad, AdHaikuesday, advertising, Campbell's, Goldfish, print, traditional haiku
View Full PostThe Container Store
January 10, 2012 in Ad Haiku
Oneness of message, in headline, pictures, and text, makes many ads work.
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Tags: Ad, AdHaikuesday, advertising, Container Store, copy, headline, home improvement, illustration, message, print, text
View Full PostLipton Green Tea
January 3, 2012 in Ad Haiku
Concept shows promise, but execution is too abstract to persuade.
Keurig Barista Prima
December 27, 2011 in Ad Haiku
Credible, or not? Francesco must be believed or the brand will not.
Alexia Sweet Potato Fries
December 20, 2011 in Ad Haiku
Many good sales points but cluttered layout and drab product shot distract.
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Tags: Ad, AdHaikuesday, advertising, distraction, layout, print, product shot, sales point
View Full PostToyota Prius
December 13, 2011 in Ad Haiku
Nitpicky or not, should a good ad say “coming fall” in December?
Shell Natural Gas
December 6, 2011 in Ad Haiku
Copy alone is not enough; illustrations must tell the story.
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Tags: Ad, AdHaikuesday, advertising, copy, illustration, print, story telling, visual
View Full PostWindex Multi-Surface
November 29, 2011 in Ad Haiku
Ads show strong stories, but not at first glance. Tame text further saps the chance.
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Tags: Ad, AdHaikuesday, advertising, cleaning products, copy, illustration, print, story telling
View Full PostPhilip Stein Watches
November 22, 2011 in Ad Haiku
Improve well-being, reduce stress: two claims that watch ads rarely profess.