The bold picture grabs but the package shot’s lost in the busy background.
Downy Infusions
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Tag Archives | print
Stainmaster TruSoft Carpet
September 18, 2012 in Ad Haiku
Soft illustration paired with soft copy make this too soft of a sell.
Chock Full o’Nuts Coffee
September 4, 2012 in Ad Haiku
Nostalgia can work, but not when it’s the only reason by itself.
tags:
Tags: Ad, AdHaikuesday, Chock full o'Nuts, coffee, coupon, nostalgia, print, sales point
View Full PostPringles Sour Cream & Onion
August 14, 2012 in Ad Haiku
Where to draw the line: Wonderfully creative, or just a big mess?
Lay’s Kettle Cooked Potato Chips
July 24, 2012 in Ad Haiku
Image-laden text like this sells, but images themselves sell harder.
tags:
Tags: Ad, AdHaikuesday, advertising, food, Lay's, print, sell, snacks, story telling, visual
View Full PostPlanters – Men’s Health
June 26, 2012 in Ad Haiku
High risk, high reward. Planters goes all in with this Men’s Health back cover.
tags:
Tags: Ad, AdHaikuesday, advertising, health, magazine, Men's Health, Mr. Peanut, nut, print, reward, risk
View Full PostGlidden DUO Paint + Primer
June 19, 2012 in Ad Haiku
Print Ad 101: Headlines in all caps are more difficult to read.
tags:
Tags: Ad, AdHaikuesday, advertising, capitalization, Glidden, headline, Home Depot, home improvement, mechanics, print, Print Ad 101, readable
View Full PostKahlua
June 12, 2012 in Ad Haiku
Branding aside, why say “Delicioso” when the ad can show it?
tags:
Tags: Ad, AdHaikuesday, advertising, alcohol, branding, delicioso, Kahlua, print, taste appeal
View Full PostPepperidge Farm Milano Slices
June 5, 2012 in Ad Haiku
Perfect together: A strong visual with clear text and brand linkage.
Jaguar XF
May 15, 2012 in Ad Haiku
Borrowed interest adds distinction, but rarely makes a difference.
tags:
Tags: Ad, AdHaikuesday, advertising, auto, Borrowed Interest, car, Jaguar, print, scattered ashes
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