Borrowed Interest: Although kids attract readers, they don’t help sell tech.
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Tag Archives | print
Swiffer Bissell
July 16, 2013 in Ad Haiku
“New” gets attention, but a reason to belief would cement the sale.
Rachael Ray Nutrish
June 18, 2013 in Ad Haiku
Print Ad 101: Make sure that your package cuts are easy to read.
WellsFargo
May 28, 2013 in Ad Haiku
In an industry that needs trust, is this a pledge today’s banks can keep?
tags:
Tags: Ad, AdHaikuesday, advertising, banking, conversations, Jane Goodall, print, promise
View Full PostCrest Complete
April 2, 2013 in Ad Haiku
Showing beats telling, even when the telling is colorfully done.
Jello
March 28, 2013 in Ad Haiku
New users buy brands that changed. Core users buy brands that stay the same.
tags:
Tags: Ad, AdHaikuesday, advertising, brand switching, core, easter, Jello, loyalty, persuasion, print
View Full PostFreixenet
December 18, 2012 in Ad Haiku
Skulking brunette and assured blond add some fizz to stock bottle and glass.
Chase Blueprint
December 4, 2012 in Ad Haiku
Mnemonic device helps imprint the name, but more info helps the sale.
tags:
Tags: Ad, AdHaikuesday, advertising, blueprint, chase, chase blueprint, holiday, illustration, mnemonic, print, sales point
View Full PostSnickers
November 20, 2012 in Ad Haiku
Two steps forward and one step back; when strong TV is tasked with weak print.
Oreo
October 23, 2012 in Ad Haiku
Interesting as a campaign; but each needs to work, too, as an ad.