Easier to read but without benefits still nothing much happens.
Mutual of America
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Tag Archives | print
Mutual of America
Print Ad 101: When an ad is hard to read, nothing much happens.
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Chips Ahoy
Ad looks good, right? But it ran back inside cover. Costs more, recalls less.
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Vlasic Farmer’s Garden
Connectedness in headline and visual bonds message and reader.
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Campbell’s Chunky
Big heads at the game? Very funny. Big heads in food ads? Not so much.
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Toyota
Car safety matters, but it is hard to express and harder to sell.
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Velveeta
Wry and different are starts, but they still don’t trump clear and convincing.
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Raisin Bran
Caringly refreshed, truly big ideas can last thirty years and more.
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M&Ms
Page horizontals: When trying to do more actually does less.
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Arm & Hammer Ultra Power 4x
It is workmanlike, but effective: always a good combination.
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