Festive fun is good. More taste/appetite appeal would make it better.
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Festive fun is good. More taste/appetite appeal would make it better.
Tags: ad haiku, AdHaikuesday, Advertising Effectiveness, print ad, starbucks, taste appeal
View Full PostFun, but hard to read, no taste appeal, no reason to believe: no sale.
Tags: ad haiku, AdHaikuesday, believability, Lunchables, print ad, readability, reverse print, taste appeal
View Full PostPrint Ad 101: for someone to act, they must first see the message.
Tags: ad haiku, Ad Haikuesday, Advertising Effectiveness, print ad, Print Ad 101, readability
View Full PostVisualization, linked headline, solid support make for ad success.
Tags: Ad Haikuesday, AdHaikuesday, Advertising Effectiveness, headline, print ad, support, visualization
View Full PostProblem-related visuals work harder when they show solutions.
Tags: ad haiku, Ad Haikuesday, advertising, Advertising Effectiveness, print ad
View Full PostToo many ideas in one ad can confuse and turn off the reader.
Tags: ad haiku, AdHaikuesday, advertising, Advertising Effectiveness, magazine, print ad
View Full PostBad for Time; just six paid ads. Good for sponsors; ads more surely stand out. Sensational or responsible. Is porn too hardcore for sponsors?
Ad excellence is always in the details, or, in this case, the crumbs.
Tags: ad haiku, AdHaikuesday, advertising, advertising excellence, details, image, print ad
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