Washed out image and weary copy makes for worn out advertising.
Hillshire Farm
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Tag Archives | print
Sargento Cheese
A good selling point, well executed, helps put money in the bank.
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Neocell Super Collagen
Ads this hard to read waste communication and lose potential sales.
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Heinz Real Mayonnaise
“New” sometimes speaks for itself, but a strong ad would amplify it more.
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Restasis
A question headline can work when the answer is directly in reach.
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Cozi
Misdirection’s a significant failing in print advertising.
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Olay
An ad seven years old today; as great now as it was way back then.
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Eden Tea
Many ideas but little space; best ads focus on what matters most.
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Kohler
An ad that is based on art rather than craft, looks good but sells little.
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Breo Ellipta
No matter how much they seek to say, ads must be inviting to read.
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