The Super Bowl is upon us once again. This year’s cost per spot is at or near another new high at $5.25 million. With an estimated viewership of 110 million, that’s a $47.73 CPM. According to AdWeek, this is about 1.5 times the CPM of Prime Network TV ($29.75) and four times the average Facebook […]
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Player Activism is Divisive but Domestic Violence Harms Super Bowl Viewers’ Attitudes about the NFL More
January 22, 2019 in Super Bowl
Over the past few years, several negative stories involving the NFL have been reported. Among them have been widespread chronic traumatic brain injury caused by football (Brain Injuries), graphic videos showing player violence against women (Domestic Violence), player protests during the playing of the national anthem (Player Activism), and the supercharged compensation being paid to […]