G&R research shows that narrative advertising helps Super Bowl advertisers improve the return they earn on their multi-million dollars investment A recently published study by communications research firm G&R shows that Super Bowl advertising is more effective when it tells a story than when it presents information. At the broad level, there are two forms […]
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Honda HR-V: Give and Take
June 30, 2015 in Ad Haiku
Ad flow narrative problems can rarely be saved by first-frame branding.
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Tags: ad haiku, advertising, automotive, branding, commercial, flow, honda, HR-V, narrative
View Full PostChrysler: Halftime in America
February 7, 2012 in Ad Haiku
High risk, high reward. Long form narratives help some advertisers soar.
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Tags: AdHaikuesday, advertising, Chrysler, Clint Eastwood, commercial, narrative, reward, risk, Super Bowl
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