G&R: Advertising Research & Consulting
Messaging Strategy • Advertising Effectiveness • Market Insights
Super Bowl watching is a social experience. We watch the game eagerly for its pomp and competitiveness, but also to assemble with friends and family, be part of a community, and engage with others as the show and the advertising unfold. We share food and drink. We talk before during and after the game. And, […]
Tags: advertising, buzz, copy testing, G&R, marketing research, metrics, Norms, research, SB, social media, Super Bowl, XLVIII
View Full PostAd research pioneers George Gallup and Horace Schwerin had mixed opinions about the value of norms. They understood the theoretical importance of benchmarking, but they also understood the knowable and unknowable error that all benchmarks have. Indeed, Horace Schwerin once commented that he believed copy tests should be conducted without norms. It was his view […]
Tags: analysis, benchmarks, copytesting, gallup, Gallup & Robinson, marketing research, metrics, Norms, research, robinson
View Full Post