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Tag Archives | marketing research
G&R Introduces Mobile Tip-In
In-context, Full-audience, Pre-Test of Mobile Ads In today’s mobile marketplace, advertisers and agencies face the daunting challenge of using smaller ad formats to engage audiences who have shorter attention spans. Better tools than click-based analyses are needed to understand why people respond as they do to mobile content, how such ads can be improved, and […]
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Giving Super Bowl Advertising a Buzz: Infographic
An infographic showing G&R’s findings from our annual Super Bowl survey. For more detailed information, click here.
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Giving Super Bowl Advertising a Buzz: Social Media Initiators Influence Super Bowl Advertising Buzz and Buy Advertised Products
Super Bowl watching is a social experience. We watch the game eagerly for its pomp and competitiveness, but also to assemble with friends and family, be part of a community, and engage with others as the show and the advertising unfold. We share food and drink. We talk before during and after the game. And, […]
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What’s in a Norm? Food for Thought
Ad research pioneers George Gallup and Horace Schwerin had mixed opinions about the value of norms. They understood the theoretical importance of benchmarking, but they also understood the knowable and unknowable error that all benchmarks have. Indeed, Horace Schwerin once commented that he believed copy tests should be conducted without norms. It was his view […]
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