Ads this hard to read waste communication and lose potential sales.
Tag Archives | magazine
Plnt
Too many ideas in one ad can confuse and turn off the reader.
Tags: ad haiku, AdHaikuesday, advertising, Advertising Effectiveness, magazine, print ad
View Full PostTime Magazine
Bad for Time; just six paid ads. Good for sponsors; ads more surely stand out. Sensational or responsible. Is porn too hardcore for sponsors?
Mutual of America
Print Ad 101: When an ad is hard to read, nothing much happens.
Tags: ad haiku, AdHaikuesday, advertising, effectiveness, magazine, Mutual of America, print, Print Ad 101, readability
View Full PostChips Ahoy
Ad looks good, right? But it ran back inside cover. Costs more, recalls less.
Tags: ad placement, AdHaikuesday, advertising, inside back cover, magazine, print
View Full PostPlanters – Men’s Health
High risk, high reward. Planters goes all in with this Men’s Health back cover.
Tags: Ad, AdHaikuesday, advertising, health, magazine, Men's Health, Mr. Peanut, nut, print, reward, risk
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