Marketing ROI calculations often measure activities such as sales, inquires, and clicks to gauge the effectiveness of a program. The strength is that these measure what someone actually does, as opposed to what he or she says they will do. However, activities, even ones as concrete as sales, are short-term behaviors; what someone does today […]
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Jello
March 28, 2013 in Ad Haiku
New users buy brands that changed. Core users buy brands that stay the same.
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Tags: Ad, AdHaikuesday, advertising, brand switching, core, easter, Jello, loyalty, persuasion, print
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