Too much promotion in an ad dilutes image and dulls equity
JCPenney – Get Your Spring Outfits Ready
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Tag Archives | JCP
JCPenney: A Bold New Look
Penney’s latest ad shows what marketers awake at the wheel can do.
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JCPenney: Jumping Through Hoops
Penney’s is changing, but ads that disparage folks won’t help get it done.
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JCPenney: Jumping Through Hoops
Penney’s is changing, but ads that disparage folks won’t help get it done.
tags: View Full Post