Baldwin and crew make brain mush fun, but engagement can’t beat persuasion.
Hulu – Super Bowl Ad featuring Alec Baldwin
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Tag Archives | humor
Hotels.com: Binge
Using two thirds a commercial for jokes is at least one third too much.
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Campbell’s Chunky
Big heads at the game? Very funny. Big heads in food ads? Not so much.
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Applebee’s: Retired Rivals
Knight and Phelps ad talks chairs: good timing, Final Four; bad timing, Mike Rice.
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Sears Appliances: The Beach
Fresh comedy will break through, but fresh selling points will change attitudes.
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Liberty Mutual Insurance: Humans
Humorous vignettes reel us in, but weak branding lets us slip away.
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