Using two thirds a commercial for jokes is at least one third too much.
Hotels.com: Binge
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Tag Archives | Hotels
Neuroscience Study Offers New Insights about Hotel Advertising Effectiveness
In a new study of hotel advertising, G&R has found large differences in the levels of positive emotional activation that are produced across individual hotel commercials. The most activating hotel commercials can be 4 times as activating as the weakest ones. (more…)
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