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Tag Archives | G&R
Waste or Value: Some Thoughts on Corporate Advertising Effectiveness
Corporate advertising is sometimes portrayed as a wasteful use of corporate resources. Critics say it is self-indulgent ego-stroking by management that often backfires to reflect negatively on the company and/or is seen by consumers who don’t like or understand it. (See typical talking points with a good example of how not to do corporate advertising […]
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Giving Super Bowl Advertising a Buzz: Social Media Initiators Influence Super Bowl Advertising Buzz and Buy Advertised Products
Super Bowl watching is a social experience. We watch the game eagerly for its pomp and competitiveness, but also to assemble with friends and family, be part of a community, and engage with others as the show and the advertising unfold. We share food and drink. We talk before during and after the game. And, […]
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What the New Facebook Research Teaches Us about Advertising Effectiveness
It’s been about a year since GM made the big announcement that it was pulling its Facebook advertising. GM cited advertising on Facebook as being “ineffective” just days before Facebook went public. Since then, Facebook shares are down about 30% and about 15% so far this year as doubts about its business model remain. Social […]
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Belief Elicitation Research for Animal Health Company
A leading international biopharmaceutical company asked Gallup & Robinson to identify and understand behaviors and attitudes associated with pet ownership. G&R developed a framework to distinguish differences among segments of the population. We identified clearly differentiated demographic, regional and attitudinal segments. Differences in belief systems of each owner population segment explain variances in care behaviors, […]
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Belief Elicitation Research for Animal Health Company
A leading international biopharmaceutical company asked Gallup & Robinson to identify and understand behaviors and attitudes associated with pet ownership. G&R developed a framework to distinguish differences among segments of the population. We identified clearly differentiated demographic, regional and attitudinal segments. Differences in belief systems of each owner population segment explain variances in care behaviors, […]
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