emotional activation Archives - G&R: Advertising Research & Consulting

Tag Archives | emotional activation

Politics, Bank Ads, and fEMG: How Good People Differ

October 26, 2016 in Neuromarketing

Much has been written about the different demographics and views that Clinton and Trump supporters hold of our changing nation. Add to that now an indication that Clinton and Trump supporters may also differ in how they process messaging. In a new study, Trump supporters showed higher levels of positive emotional response and lower levels […]

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Tags: Advertising Effectiveness, emotional activation, fEMG, neuromarketing, politics

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Six Things You Should Know about the Current State of Neuro-Marketing in Advertising

October 19, 2011 in Neuromarketing

In the fall of 2010, G&R was part of a group of seven leading research firms who were invited to take part in the NeuroStandards Collaboration study undertaken by the Advertising Research Foundation (ARF) to increase knowledge about and transparency in the fast developing field of biometric and neuro-physiological research. The study was sponsored by […]

tags:

Tags: advertising, advertising research, communications effectiveness, copy effectiveness, emotional activation, facial electromyography, facial EMG, fEMG, Gallup & Robinson, market research, marketing, neuromarketing

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Politics, Bank Ads, and fEMG: How Good People Differ

Six Things You Should Know about the Current State of Neuro-Marketing in Advertising

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