Good corporate ads show what a company does and why it matters.
Tag Archives | Corporate Advertising
tags: View Full Post
Cisco
May 24, 2016 in Ad Haiku
A guide for cogent corporate advertising: sincere, not fulsome
Waste or Value: Some Thoughts on Corporate Advertising Effectiveness
January 8, 2015 in On Our Minds, Review
Corporate advertising is sometimes portrayed as a wasteful use of corporate resources. Critics say it is self-indulgent ego-stroking by management that often backfires to reflect negatively on the company and/or is seen by consumers who don’t like or understand it. (See typical talking points with a good example of how not to do corporate advertising […]