Tag Archives | copy effectiveness

Does ad content matter? Is one of these ads more likely to cause you to stop and read it? Which one and why? Does one make you any more likely to buy? Which one and why? Overall, which ad would you run if it was your brand and why?  

You’ve probably seen the new Croc commercials that feature life-like Crocs running to greet their “owner” after a long day of work, and it looks like this concept has also migrated to their print ads. So what are your thoughts on the ads? Are the Croc creatures cute and cuddly or weird and creepy?

May is officially Skin Cancer Awareness Month, so it seemed like the appropriate time to take a look at this ad for Neutrogena sunscreen. What do you think about it? Does the two page spread catch your eye and give you the info you are looking for? Or is it too much to take in?

Rugged, fresh, and seductive in a pleasant way; or self-absorbed, phony, and annoying? What do you think? Is this a good fragrance ad? Is there anything about the ad that you love? Is there anything about the ad that your find confusing or doesn’t work for you?