Ad attracts. Simple. Fresh product shot, good copy, leads one to learn more.
Room & Board
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Tag Archives | copy
Vlasic Farmer’s Garden
Connectedness in headline and visual bonds message and reader.
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Stainmaster TruSoft Carpet
Soft illustration paired with soft copy make this too soft of a sell.
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Nutro Ultra
A picture is worth 1,000 words. Eleven pictures, though, are not.
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Pepperidge Farm Milano Slices
Perfect together: A strong visual with clear text and brand linkage.
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Lysol Disinfectant Spray
Clever text with much support, but needs stronger pic for ad to clean up.
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The Container Store
Oneness of message, in headline, pictures, and text, makes many ads work.
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Toyota Prius
Nitpicky or not, should a good ad say “coming fall” in December?
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Shell Natural Gas
Copy alone is not enough; illustrations must tell the story.
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Windex Multi-Surface
Ads show strong stories, but not at first glance. Tame text further saps the chance.
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