Penney’s is changing, but ads that disparage folks won’t help get it done.
JCPenney: Jumping Through Hoops
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Tag Archives | commercial
JCPenney: Jumping Through Hoops
May 22, 2012 in Ad Haiku
Penney’s is changing, but ads that disparage folks won’t help get it done.
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Tags: AdHaikuesday, advertising, branding, commercial, disparaging, JC Penney, JCP
View Full PostSubaru: 200,000 Miles
April 10, 2012 in Ad Haiku
Not only a car, but a vehicle through which a story is told.
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Tags: AdHaikuesday, advertising, auto, car, commercial, story telling, transportation
View Full PostGhirardelli: Rendezvous
February 21, 2012 in Ad Haiku
Tasteful elegance, true to brand character make a sweet TV spot.
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Tags: AdHaikuesday, advertising, brand, Campbell Ewald, chocolate, commercial, Ghirardelli, music, taste appeal
View Full PostChrysler: Halftime in America
February 7, 2012 in Ad Haiku
High risk, high reward. Long form narratives help some advertisers soar.
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Tags: AdHaikuesday, advertising, Chrysler, Clint Eastwood, commercial, narrative, reward, risk, Super Bowl
View Full PostHonda: Denier
November 8, 2011 in Ad Haiku
Breaking the fourth wall pulls us in, but it pushes some of us back out
Lincoln Financial
October 25, 2011 in Ad Haiku
Strong creative twist gives emotive lift, but soft branding orphans it
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Tags: AdHaikuesday, advertising, branding, commercial, emotion, finance, Lincoln Financial
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