Fresh comedy will break through, but fresh selling points will change attitudes.
Sears Appliances: The Beach
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Tag Archives | commercial
JCPenney: A Bold New Look
September 25, 2012 in Ad Haiku
Penney’s latest ad shows what marketers awake at the wheel can do.
Toyota iQ: Four Passengers
August 28, 2012 in Ad Haiku
Haiku poetry refines advertising craft into business art.
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Tags: AdHaikuesday, advertising, audio, auto, car, commercial, iQ, traditional haiku
View Full PostLiberty Mutual Insurance: Humans
August 21, 2012 in Ad Haiku
Humorous vignettes reel us in, but weak branding lets us slip away.
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Tags: AdHaikuesday, advertising, branding, commercial, humor, insurance, Liberty Mutual, weak
View Full PostVisa: Michael Phelps Congratulations
August 7, 2012 in Ad Haiku
Visa takes cheering for our Olympians a little bit higher.
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Tags: AdHaikuesday, advertising, commercial, London 2012, Michael Phelps, Olympics, sponsorship
View Full PostThe Transportation of “Mean” Joe Greene: A good tell is a good sell
August 7, 2012 in On Our Minds, Review
Quietly tucked away, in the moments before kick-off, “Mean” Joe Greene returned to the Super Bowl this year. In a new ad for Downy, the former football pro reprised his role from the classic Coca-Cola commercial that originally aired in 1980. Only this time, Greene is sniffing fabric freshener instead of gulping Coke. Created for […]
Banco Sabadell: Som Sabadell
July 31, 2012 in Ad Haiku
Emotion and long- form web ads can forge joyful brand-building moments.
tags:
Tags: AdHaikuesday, advertising, Banco Sabadell, Beethoven, brand, branding, commercial, emotion, flash mob, long-form, Ode to Joy, online
View Full PostTide: When Colors Mean This Much
July 17, 2012 in Ad Haiku
Olympic sponsors do best when their brand has firm ties to the event.
tags:
Tags: AdHaikuesday, advertising, brand, commercial, linkage, London 2012, Olympics, sponsorship
View Full PostLowe’s: Can’t Stand It
July 10, 2012 in Ad Haiku
Strong and powerful ads shouldn’t be so timid about their branding.
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Tags: AdHaikuesday, advertising, branding, commercial, home improvement, lowes, phantoms, weak
View Full PostGoogle+: New Dad
May 29, 2012 in Ad Haiku
Google+ connects with feelings, but “a plus” won’t dethrone Facebook’s reign.
tags:
Tags: AdHaikuesday, advertising, commercial, emotion, Google, persuasion, social media
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