Ad flow narrative problems can rarely be saved by first-frame branding.
Honda HR-V: Give and Take
tags: View Full Post
Tag Archives | commercial
Ford Mustang: Speed Dating
Earned immersive ads can be strong alternatives to paid TV spots.
tags: View Full Post
Microsoft Surface Pro 3: Winter Wonderland
Comparative ads work best when the matters they compare matter most.
tags: View Full Post
GE: Agent of Good
Agent Smith is way too dark for a future that GE plans to build.
tags: View Full Post
Häagen-Dazs: Argument
Late branding drains an ad’s sales value even with a vivid vignette.
tags: View Full Post
Facebook Home: Dinner
Facebook Home should take its tone from Apple’s heart not Groupon’s satire.
tags: View Full Post
Game Time: DICK’S versus Scotts
Spring has arrived and with it major league baseball, game broadcasts, and warm weather advertisements. It’s a great time for baseball fans and for advertising fans. The contrasts between the commercials that air between innings and pitching changes are almost as compelling as games between teams dominated by Moneyball influences versus those driven by old […]
tags: View Full Post
Applebee’s: Retired Rivals
Knight and Phelps ad talks chairs: good timing, Final Four; bad timing, Mike Rice.
tags: View Full Post
Pepsi MAX: Test Drive
Long form digital: a potent ad form when it’s fresh, as it is here.
tags: View Full Post
The Ellen Show – CoverGirl Live Commercial
Back to the Future: Live CoverGirl ad shows an old way to be new.
tags: View Full Post