Evocative, but indirect, this ad misses professional grade.
Tag Archives | commercial
Ford: New Drivers and Their Parents
Ford goes further by doing “Best Selling” not as hollow brag and boast.
Coca-Cola: A Coke for Christmas
When sugar was fine, a Coke ad could be just sweet. Now, neither is true.
Tags: ad haiku, adhaikuesda, advertising, Coca-cola, commercial, holidays, soft drinks
View Full PostPfizer: Before it Became a Medicine
Good corporate ads show what a company does and why it matters.
Tags: ad haiku, AdHaikuesday, commercial, Corporate Advertising, pharmaceutical
View Full PostCisco
A guide for cogent corporate advertising: sincere, not fulsome
Buick Enclave
Fresh ways that show what you are, win more than doting on what you are not.
IBM: Bob Dylan + Watson on Language
A business that can outdo will surpass one that can merely outthink.
Ford: Meet the Team
Ads forged from parts, tools, and techs will build stronger brands than ads based on Rocks.
Volkswagen: What About A Deal
Casting and context: old wives can debunk tales, but not light year-end sales.
Honda: Hands
With hardly a word, visuals can tell us a memorable tale.
Tags: ad haiku, advertising, Advertising Effectiveness, commercial, creative, honda, storytelling, Visuals
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