Evocative, but indirect, this ad misses professional grade.

Evocative, but indirect, this ad misses professional grade.
Ford goes further by doing “Best Selling” not as hollow brag and boast.
When sugar was fine, a Coke ad could be just sweet. Now, neither is true.
Tags: ad haiku, adhaikuesda, advertising, Coca-cola, commercial, holidays, soft drinks
View Full PostGood corporate ads show what a company does and why it matters.
Tags: ad haiku, AdHaikuesday, commercial, Corporate Advertising, pharmaceutical
View Full PostA guide for cogent corporate advertising: sincere, not fulsome
Fresh ways that show what you are, win more than doting on what you are not.
A business that can outdo will surpass one that can merely outthink.
Ads forged from parts, tools, and techs will build stronger brands than ads based on Rocks.
Casting and context: old wives can debunk tales, but not light year-end sales.
With hardly a word, visuals can tell us a memorable tale.
Tags: ad haiku, advertising, Advertising Effectiveness, commercial, creative, honda, storytelling, Visuals
View Full Post