Ad flow narrative problems can rarely be saved by first-frame branding.
Honda HR-V: Give and Take
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Tag Archives | branding
Häagen-Dazs: Argument
Late branding drains an ad’s sales value even with a vivid vignette.
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JCPenney: A Bold New Look
Penney’s latest ad shows what marketers awake at the wheel can do.
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Liberty Mutual Insurance: Humans
Humorous vignettes reel us in, but weak branding lets us slip away.
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Banco Sabadell: Som Sabadell
Emotion and long- form web ads can forge joyful brand-building moments.
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Lowe’s: Can’t Stand It
Strong and powerful ads shouldn’t be so timid about their branding.
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Kahlua
Branding aside, why say “Delicioso” when the ad can show it?
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JCPenney: Jumping Through Hoops
Penney’s is changing, but ads that disparage folks won’t help get it done.
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JCPenney: Jumping Through Hoops
Penney’s is changing, but ads that disparage folks won’t help get it done.
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Lincoln Financial
Strong creative twist gives emotive lift, but soft branding orphans it
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