Borrowed interest adds distinction, but rarely makes a difference.
Jaguar XF
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Tag Archives | advertising
Miracle Whip
May 8, 2012 in Ad Haiku
Will provocative food advertising lead to lasting persuasion?
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Tags: Ad, AdHaikuesday, advertising, buzz, food, Miracle Whip, persuasion, print
View Full PostClaims Substantiation Study for Major International Manufacturer
April 24, 2012 in On Our Minds, Research Methods
In a competitive marketplace, many advertisers make claims against similar companies and brands to influence customers to choose their product over those of their competitors. At the foundation of this communication is the requirement that the claims be true. Survey research is often used to provide the basis of the claim and to challenge the […]
Rolex
April 24, 2012 in Ad Haiku
Good story and clear product shot, but Lindsey Vonn should wear the watch.
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Tags: Ad, AdHaikuesday, advertising, Lindsey Vonn, print, product shot, story telling, watch
View Full PostMichael Imperioli is onto Something
April 19, 2012 in On Our Minds, Review
Every year, an instructor at a large state university acquaints students to the Criminal Justice degree program. In the midst of the talk, a student enters the room, whispers a few words to the instructor and leaves, whereupon the instructor resumes his talk. After a while, he asks his audience to take a sheet of […]
Lysol Disinfectant Spray
April 17, 2012 in Ad Haiku
Clever text with much support, but needs stronger pic for ad to clean up.
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Tags: Ad, AdHaikuesday, advertising, cleaning products, copy, Lysol, print, support, visual
View Full PostSubaru: 200,000 Miles
April 10, 2012 in Ad Haiku
Not only a car, but a vehicle through which a story is told.
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Tags: AdHaikuesday, advertising, auto, car, commercial, story telling, transportation
View Full PostLunchables
April 3, 2012 in Ad Haiku
Too small to read and in the fold, don’t make the brand toilsome to behold.
Prilosec OTC
March 27, 2012 in Ad Haiku
More mental work than ideal, but wry image and headline add rewards.
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Tags: Ad, AdHaikuesday, advertising, headline, Larry the Cable Guy, print, reward, visual
View Full PostDole Fruit Bowls
March 20, 2012 in Ad Haiku
In comparative ads, emphasize what you are, not what you are not.