Image-laden text like this sells, but images themselves sell harder.
Lay’s Kettle Cooked Potato Chips
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Tag Archives | advertising
Tide: When Colors Mean This Much
July 17, 2012 in Ad Haiku
Olympic sponsors do best when their brand has firm ties to the event.
tags:
Tags: AdHaikuesday, advertising, brand, commercial, linkage, London 2012, Olympics, sponsorship
View Full PostLowe’s: Can’t Stand It
July 10, 2012 in Ad Haiku
Strong and powerful ads shouldn’t be so timid about their branding.
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Tags: AdHaikuesday, advertising, branding, commercial, home improvement, lowes, phantoms, weak
View Full PostPlanters – Men’s Health
June 26, 2012 in Ad Haiku
High risk, high reward. Planters goes all in with this Men’s Health back cover.
tags:
Tags: Ad, AdHaikuesday, advertising, health, magazine, Men's Health, Mr. Peanut, nut, print, reward, risk
View Full PostGlidden DUO Paint + Primer
June 19, 2012 in Ad Haiku
Print Ad 101: Headlines in all caps are more difficult to read.
tags:
Tags: Ad, AdHaikuesday, advertising, capitalization, Glidden, headline, Home Depot, home improvement, mechanics, print, Print Ad 101, readable
View Full PostKahlua
June 12, 2012 in Ad Haiku
Branding aside, why say “Delicioso” when the ad can show it?
tags:
Tags: Ad, AdHaikuesday, advertising, alcohol, branding, delicioso, Kahlua, print, taste appeal
View Full PostPepperidge Farm Milano Slices
June 5, 2012 in Ad Haiku
Perfect together: A strong visual with clear text and brand linkage.
Google+: New Dad
May 29, 2012 in Ad Haiku
Google+ connects with feelings, but “a plus” won’t dethrone Facebook’s reign.
tags:
Tags: AdHaikuesday, advertising, commercial, emotion, Google, persuasion, social media
View Full PostJCPenney: Jumping Through Hoops
May 22, 2012 in Ad Haiku
Penney’s is changing, but ads that disparage folks won’t help get it done.
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Tags: AdHaikuesday, advertising, branding, commercial, disparaging, JC Penney, JCP
View Full PostJCPenney: Jumping Through Hoops
May 22, 2012 in Ad Haiku
Penney’s is changing, but ads that disparage folks won’t help get it done.
tags:
Tags: AdHaikuesday, advertising, branding, commercial, disparaging, JC Penney, JCP
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