Penney’s latest ad shows what marketers awake at the wheel can do.
JCPenney: A Bold New Look
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Tag Archives | advertising
Stainmaster TruSoft Carpet
September 18, 2012 in Ad Haiku
Soft illustration paired with soft copy make this too soft of a sell.
Nutro Ultra
September 11, 2012 in Ad Haiku
A picture is worth 1,000 words. Eleven pictures, though, are not.
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Tags: AdHaikuesday, advertising, copy, illustration, mechanics, Nutro Ultra, readable
View Full PostCause Marketing Research for an Adolescent Health Initiative
August 30, 2012 in On Our Minds, Research Methods
Raising awareness or encouraging behavior modification for a social or public health issue is quite a different communications challenge than persuading consumers to purchase commercial products. Campaign designers and funding sources face two underlying questions: 1) is a campaign worth the investment of time and resources; and 2) how does one increase the chances that […]
Toyota iQ: Four Passengers
August 28, 2012 in Ad Haiku
Haiku poetry refines advertising craft into business art.
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Tags: AdHaikuesday, advertising, audio, auto, car, commercial, iQ, traditional haiku
View Full PostLiberty Mutual Insurance: Humans
August 21, 2012 in Ad Haiku
Humorous vignettes reel us in, but weak branding lets us slip away.
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Tags: AdHaikuesday, advertising, branding, commercial, humor, insurance, Liberty Mutual, weak
View Full PostPringles Sour Cream & Onion
August 14, 2012 in Ad Haiku
Where to draw the line: Wonderfully creative, or just a big mess?
Visa: Michael Phelps Congratulations
August 7, 2012 in Ad Haiku
Visa takes cheering for our Olympians a little bit higher.
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Tags: AdHaikuesday, advertising, commercial, London 2012, Michael Phelps, Olympics, sponsorship
View Full PostThe Transportation of “Mean” Joe Greene: A good tell is a good sell
August 7, 2012 in On Our Minds, Review
Quietly tucked away, in the moments before kick-off, “Mean” Joe Greene returned to the Super Bowl this year. In a new ad for Downy, the former football pro reprised his role from the classic Coca-Cola commercial that originally aired in 1980. Only this time, Greene is sniffing fabric freshener instead of gulping Coke. Created for […]
Banco Sabadell: Som Sabadell
July 31, 2012 in Ad Haiku
Emotion and long- form web ads can forge joyful brand-building moments.
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Tags: AdHaikuesday, advertising, Banco Sabadell, Beethoven, brand, branding, commercial, emotion, flash mob, long-form, Ode to Joy, online
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