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Tag Archives | advertising
Pepsi MAX: Test Drive
March 19, 2013 in Ad Haiku
Long form digital: a potent ad form when it’s fresh, as it is here.
tags:
Tags: AdHaikuesday, advertising, commercial, digital, Jeff Gordon, long-form, online, Test Drive
View Full PostFreixenet
December 18, 2012 in Ad Haiku
Skulking brunette and assured blond add some fizz to stock bottle and glass.
Content Marketing Research for a Leading Hospital
December 13, 2012 in On Our Minds, Research Methods
Many companies use Content Marketing to supplement traditional marcom channels and communicate new information via a variety of alternative media contexts. Recently, a prominent hospital launched a custom magazine publication in an effort to grow awareness in the healthcare market, communicate with leading medical, academic, and business influencers, and position the hospital as the definitive […]
Chase Blueprint
December 4, 2012 in Ad Haiku
Mnemonic device helps imprint the name, but more info helps the sale.
tags:
Tags: Ad, AdHaikuesday, advertising, blueprint, chase, chase blueprint, holiday, illustration, mnemonic, print, sales point
View Full PostSnickers
November 20, 2012 in Ad Haiku
Two steps forward and one step back; when strong TV is tasked with weak print.
The Ellen Show – CoverGirl Live Commercial
November 13, 2012 in Ad Haiku
Back to the Future: Live CoverGirl ad shows an old way to be new.
tags:
Tags: AdHaikuesday, advertising, beauty, breakthrough, celebrity, commercial, CoverGirl, Ellen Degeneres, live commercial, mascara
View Full PostOreo
October 23, 2012 in Ad Haiku
Interesting as a campaign; but each needs to work, too, as an ad.
Downy Infusions
October 16, 2012 in Ad Haiku
The bold picture grabs but the package shot’s lost in the busy background.
tags:
Tags: Ad, AdHaikuesday, advertising, background, bold, Downy, package goods, print, product shot, visual
View Full PostSears Appliances: The Beach
October 2, 2012 in Ad Haiku
Fresh comedy will break through, but fresh selling points will change attitudes.