“New” gets attention, but a reason to belief would cement the sale.
Swiffer Bissell
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Tag Archives | advertising
GE: Agent of Good
July 9, 2013 in Ad Haiku
Agent Smith is way too dark for a future that GE plans to build.
What the New Facebook Research Teaches Us about Advertising Effectiveness
July 2, 2013 in On Our Minds
It’s been about a year since GM made the big announcement that it was pulling its Facebook advertising. GM cited advertising on Facebook as being “ineffective” just days before Facebook went public. Since then, Facebook shares are down about 30% and about 15% so far this year as doubts about its business model remain. Social […]
Rachael Ray Nutrish
June 18, 2013 in Ad Haiku
Print Ad 101: Make sure that your package cuts are easy to read.
Häagen-Dazs: Argument
June 11, 2013 in Ad Haiku
Late branding drains an ad’s sales value even with a vivid vignette.
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Tags: Ad, advertising, branding, commercial, gelato, Haagen-dazs, ice cream, sales, vignette
View Full PostWellsFargo
May 28, 2013 in Ad Haiku
In an industry that needs trust, is this a pledge today’s banks can keep?
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Tags: Ad, AdHaikuesday, advertising, banking, conversations, Jane Goodall, print, promise
View Full PostFacebook Home: Dinner
May 7, 2013 in Ad Haiku
Facebook Home should take its tone from Apple’s heart not Groupon’s satire.
tags:
Tags: AdHaikuesday, advertising, commercial, Facebook, Facebook Home, heart, satire, social media
View Full PostGame Time: DICK’S versus Scotts
May 2, 2013 in On Our Minds, Review
Spring has arrived and with it major league baseball, game broadcasts, and warm weather advertisements. It’s a great time for baseball fans and for advertising fans. The contrasts between the commercials that air between innings and pitching changes are almost as compelling as games between teams dominated by Moneyball influences versus those driven by old […]
Applebee’s: Retired Rivals
April 16, 2013 in Ad Haiku
Knight and Phelps ad talks chairs: good timing, Final Four; bad timing, Mike Rice.
Crest Complete
April 2, 2013 in Ad Haiku
Showing beats telling, even when the telling is colorfully done.