An infographic showing G&R’s findings from our annual Super Bowl survey. For more detailed information, click here.
Giving Super Bowl Advertising a Buzz: Infographic
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Tag Archives | advertising
Giving Super Bowl Advertising a Buzz: Social Media Initiators Influence Super Bowl Advertising Buzz and Buy Advertised Products
Super Bowl watching is a social experience. We watch the game eagerly for its pomp and competitiveness, but also to assemble with friends and family, be part of a community, and engage with others as the show and the advertising unfold. We share food and drink. We talk before during and after the game. And, […]
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Framing Research for a Pharmaceutical Messaging Campaign
A leading biopharmaceutical company was preparing to launch a new product into the U.S. market. Concerned about the fallout from potential negative news reports about the product, they developed a consumer directed messaging program to help answer potential consumer questions and concerns about the product. They enlisted G&R to pre-test the communications program. G&R recommended […]
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Campbell’s Chunky
Big heads at the game? Very funny. Big heads in food ads? Not so much.
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Toyota
Car safety matters, but it is hard to express and harder to sell.
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Velveeta
Wry and different are starts, but they still don’t trump clear and convincing.
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Raisin Bran
Caringly refreshed, truly big ideas can last thirty years and more.
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M&Ms
Page horizontals: When trying to do more actually does less.
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Arm & Hammer Ultra Power 4x
It is workmanlike, but effective: always a good combination.
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Office 365 Home Premium
Borrowed Interest: Although kids attract readers, they don’t help sell tech.
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