An ad that is based on art rather than craft, looks good but sells little.
Kohler
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Tag Archives | advertising
Plnt
Too many ideas in one ad can confuse and turn off the reader.
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Advertising Effectiveness: Problem #30
Problem: Settling for Engagement. As media choices grow, engagement has received interest as a metric for elevating cross-media assessment. All eyeballs are not equal and some media channels, particularly digital ones, assert they are better than others at delivering eyeballs that matter more to a particular brand. Engagement focuses on the qualitative side of communication […]
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Buick Enclave
Fresh ways that show what you are, win more than doting on what you are not.
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Pepperidge Farm Sausalito
Ad excellence is always in the details, or, in this case, the crumbs.
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IBM: Bob Dylan + Watson on Language
A business that can outdo will surpass one that can merely outthink.
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Game Plan: Narrative versus Non-narrative in Super Bowl Advertising
G&R research shows that narrative advertising helps Super Bowl advertisers improve the return they earn on their multi-million dollars investment A recently published study by communications research firm G&R shows that Super Bowl advertising is more effective when it tells a story than when it presents information. At the broad level, there are two forms […]
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Breo Ellipta
No matter how much they seek to say, ads must be inviting to read.
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Mutual of America
Easier to read but without benefits still nothing much happens.
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Volkswagen: What About A Deal
Casting and context: old wives can debunk tales, but not light year-end sales.
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