G&R: Advertising Research & Consulting
Messaging Strategy • Advertising Effectiveness • Market Insights
Two juice pouch ads from Kraft exemplify the classic struggle advertisers and parents face when talking with kids – fun vs. sensibleness. The Kool-Aid ad definitely brings the fun with the bright purple tongue while the Capri Sun ad touches on both fun and sensible choice. On the one hand, fun is important, but ads […]
[youtube http://www.youtube.com/watch?v=pOwJOcp-Mxk?rel=0&w=480&h=300] For a cool $5 million, maybe more, Groupon became this year’s poster child for how not to advertise. And it did so on America’s largest television stage, the Super Bowl. The company’s commercials, which included an in-program parody about Tibet featuring Timothy Hutton, and similarly-toned pre- and post-game spots about saving the whales […]
In Season 11, Episode 4 of Celebrity Apprentice, Teams Backbone and A.S.A.P. were given the challenge to come up with a :30 commercial to showcase a new videophone product from the company, ACN. The two commercials were evaluated by ACN representatives. Did ACN get it right with their final selection? The teams were charged with […]
Sometimes, advertising that is too bold and “in your face” can cause negative reactions rather than positive ones. What do you think of this ad that wraps around USA Today? Too much, just right or not enough?
Does ad content matter? Is one of these ads more likely to cause you to stop and read it? Which one and why? Does one make you any more likely to buy? Which one and why? Overall, which ad would you run if it was your brand and why?
You’ve probably seen the new Croc commercials that feature life-like Crocs running to greet their “owner” after a long day of work, and it looks like this concept has also migrated to their print ads. So what are your thoughts on the ads? Are the Croc creatures cute and cuddly or weird and creepy?
May is officially Skin Cancer Awareness Month, so it seemed like the appropriate time to take a look at this ad for Neutrogena sunscreen. What do you think about it? Does the two page spread catch your eye and give you the info you are looking for? Or is it too much to take in?
Rugged, fresh, and seductive in a pleasant way; or self-absorbed, phony, and annoying? What do you think? Is this a good fragrance ad? Is there anything about the ad that you love? Is there anything about the ad that your find confusing or doesn’t work for you?