Strong creative twist gives emotive lift, but soft branding orphans it
Lincoln Financial
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Tag Archives | advertising
Belief Elicitation Research for Animal Health Company
October 20, 2011 in On Our Minds, Research Methods
A leading international biopharmaceutical company asked Gallup & Robinson to identify and understand behaviors and attitudes associated with pet ownership. G&R developed a framework to distinguish differences among segments of the population. We identified clearly differentiated demographic, regional and attitudinal segments. Differences in belief systems of each owner population segment explain variances in care behaviors, […]
Belief Elicitation Research for Animal Health Company
October 20, 2011 in On Our Minds, Research Methods
A leading international biopharmaceutical company asked Gallup & Robinson to identify and understand behaviors and attitudes associated with pet ownership. G&R developed a framework to distinguish differences among segments of the population. We identified clearly differentiated demographic, regional and attitudinal segments. Differences in belief systems of each owner population segment explain variances in care behaviors, […]
Six Things You Should Know about the Current State of Neuro-Marketing in Advertising
October 19, 2011 in Neuromarketing
In the fall of 2010, G&R was part of a group of seven leading research firms who were invited to take part in the NeuroStandards Collaboration study undertaken by the Advertising Research Foundation (ARF) to increase knowledge about and transparency in the fast developing field of biometric and neuro-physiological research. The study was sponsored by […]
HunterDouglas
October 18, 2011 in Ad Haiku
Ad gives good info. Does woman mislead reader or enhance product?
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Tags: Ad, AdHaikuesday, advertising, home improvement, HunterDouglas, illustration, information, mislead, print
View Full PostClinique Even Better
October 11, 2011 in Ad Haiku
You notice this ad. It’s synchronized fully as benefit and brand.
Lincoln MXK
October 4, 2011 in Ad Haiku
Auto ads often miss the mark. Left-brain rambling sells the product short.
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Tags: Ad, AdHaikuesday, advertising, auto, car, left brain, Lincoln, mxk, print, right brain
View Full PostA Target Worth Watching
September 7, 2011 in On Our Minds, Review
Some think that Target has lost its cachet. A June WSJ article says that the star retailer’s recession-driven strategy to focus on food and low prices works at the expense of its chic image. This, they say, has confused its audience and put pressure on the company’s large, high-margin fashion and home décor business. After […]
Uncommonly Good Advertising
August 25, 2011 in On Our Minds, Review
[youtube http://www.youtube.com/watch?v=AbO7fR7eLEc?rel=0&w=480&h=270] Did you catch the most recent Keebler commercial featuring two sisters returning home after school? It’s saporous. After a cursory greeting to their Mom on their way straight to the kitchen, the older sister, maybe 11- or 12-years-old, reaches for the last yummy-looking cookie in the pack. The scene shifts to the younger […]
Very Pretty, General. Very Pretty. But, Can they Fight?
August 19, 2011 in On Our Minds, Review
According to Carl von Clausewitz, the best strategy in war is always to be very strong, first generally then at the decisive point. It is also the best strategy in advertising. For us, being generally strong is about branding and the decisive point is about belief change. Simply, effective advertising should brand well and present […]