Many good sales points but cluttered layout and drab product shot distract.
Alexia Sweet Potato Fries
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Tag Archives | advertising
Toyota Prius
December 13, 2011 in Ad Haiku
Nitpicky or not, should a good ad say “coming fall” in December?
Why Your Persuasion Measure is Out of Date
December 12, 2011 in Research Methods
This morning when I got up and went into the bathroom, there were 4 brands of soap, 2 brands of shampoo and 2 brands of conditioner from which to choose. After showering and dressing, I went into the kitchen and selected breakfast from 15 different boxes of cold cereal that sit on our pantry shelves. […]
Why Your Persuasion Measure is Out of Date
December 12, 2011 in Research Methods
This morning when I got up and went into the bathroom, there were 4 brands of soap, 2 brands of shampoo and 2 brands of conditioner from which to choose. After showering and dressing, I went into the kitchen and selected breakfast from 15 different boxes of cold cereal that sit on our pantry shelves. […]
Shell Natural Gas
December 6, 2011 in Ad Haiku
Copy alone is not enough; illustrations must tell the story.
tags:
Tags: Ad, AdHaikuesday, advertising, copy, illustration, print, story telling, visual
View Full PostWindex Multi-Surface
November 29, 2011 in Ad Haiku
Ads show strong stories, but not at first glance. Tame text further saps the chance.
tags:
Tags: Ad, AdHaikuesday, advertising, cleaning products, copy, illustration, print, story telling
View Full PostPhilip Stein Watches
November 22, 2011 in Ad Haiku
Improve well-being, reduce stress: two claims that watch ads rarely profess.
Twinings Tea
November 15, 2011 in Ad Haiku
Variety will attract and hold, but show taste to get buying nod.
Honda: Denier
November 8, 2011 in Ad Haiku
Breaking the fourth wall pulls us in, but it pushes some of us back out
Special K Challenge
November 1, 2011 in Ad Haiku
Stronger with logo than without, but disjointed flow thins the effect.