Print Ad 101: The advertiser’s name should be easy to read
Maybelline Lip Color
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Tag Archives | advertising
novo nordisk
March 6, 2012 in Ad Haiku
In corporate ads, personalized messaging wins over mere boasts.
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Tags: Ad, AdHaikuesday, advertising, boasting, corporate, novo nordisk, personalized, pharmaceutical, print
View Full PostHomeInstead Senior Care
February 28, 2012 in Ad Haiku
Senior Care ad gives a heartfelt solution to a mean dilemma.
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Tags: Ad, AdHaikuesday, advertising, emotion, HomeInstead, print, problem, solution
View Full PostGhirardelli: Rendezvous
February 21, 2012 in Ad Haiku
Tasteful elegance, true to brand character make a sweet TV spot.
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Tags: AdHaikuesday, advertising, brand, Campbell Ewald, chocolate, commercial, Ghirardelli, music, taste appeal
View Full PostBlue Nile
February 14, 2012 in Ad Haiku
A bold visual and coy headline provide mixed Valentine’s message.
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Tags: Ad, AdHaikuesday, advertising, Blue Nile, headline, Jewelry, print, visual
View Full PostChrysler: Halftime in America
February 7, 2012 in Ad Haiku
High risk, high reward. Long form narratives help some advertisers soar.
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Tags: AdHaikuesday, advertising, Chrysler, Clint Eastwood, commercial, narrative, reward, risk, Super Bowl
View Full PostCampbell’s Tomato Soup
January 24, 2012 in Ad Haiku
Under mom and child, soup, the bowl, goldfish and all… Seasoned with a smile.
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Tags: Ad, AdHaikuesday, advertising, Campbell's, Goldfish, print, traditional haiku
View Full PostThe Container Store
January 10, 2012 in Ad Haiku
Oneness of message, in headline, pictures, and text, makes many ads work.
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Tags: Ad, AdHaikuesday, advertising, Container Store, copy, headline, home improvement, illustration, message, print, text
View Full PostLipton Green Tea
January 3, 2012 in Ad Haiku
Concept shows promise, but execution is too abstract to persuade.
Keurig Barista Prima
December 27, 2011 in Ad Haiku
Credible, or not? Francesco must be believed or the brand will not.