G&R: Advertising Research & Consulting
Messaging Strategy • Advertising Effectiveness • Market Insights
According to G&R’s 2023 Annual Super Bowl Viewership Study, 30% of adults who watched the broadcast reported that religion is very important in their lives. In contrast, 27% of viewers reported that religion is not at all important.1 The survey showed interesting results about the similarities and differences between those two groups, and how they […]
To the many differences between Democrats and Republicans, add a new one that is particularly relevant at this time of year. Democrats and Republicans feel differently about the Super Bowl broadcast. According to G&R’s Annual Super Bowl Viewership Study[1], Republicans were 50% more likely than Democrats to identify the game itself as their favorite part […]
Story-telling has its place, but folks need more than cute to buy a car.
Dark is dramatic. But it is also somber; too much for most ads.
A good selling point, well executed, helps put money in the bank.
A question headline can work when the answer is directly in reach.
An ad seven years old today; as great now as it was way back then.
When sugar was fine, a Coke ad could be just sweet. Now, neither is true.
Problem-related visuals work harder when they show solutions.
Many ideas but little space; best ads focus on what matters most.