Not only a car, but a vehicle through which a story is told.
Subaru: 200,000 Miles
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Tag Archives | AdHaikuesday
Lunchables
April 3, 2012 in Ad Haiku
Too small to read and in the fold, don’t make the brand toilsome to behold.
Prilosec OTC
March 27, 2012 in Ad Haiku
More mental work than ideal, but wry image and headline add rewards.
tags:
Tags: Ad, AdHaikuesday, advertising, headline, Larry the Cable Guy, print, reward, visual
View Full PostDole Fruit Bowls
March 20, 2012 in Ad Haiku
In comparative ads, emphasize what you are, not what you are not.
Maybelline Lip Color
March 13, 2012 in Ad Haiku
Print Ad 101: The advertiser’s name should be easy to read
tags:
Tags: Ad, AdHaikuesday, advertising, beauty, brand, make-up, Maybelline, print, Print Ad 101, readable
View Full Postnovo nordisk
March 6, 2012 in Ad Haiku
In corporate ads, personalized messaging wins over mere boasts.
tags:
Tags: Ad, AdHaikuesday, advertising, boasting, corporate, novo nordisk, personalized, pharmaceutical, print
View Full PostHomeInstead Senior Care
February 28, 2012 in Ad Haiku
Senior Care ad gives a heartfelt solution to a mean dilemma.
tags:
Tags: Ad, AdHaikuesday, advertising, emotion, HomeInstead, print, problem, solution
View Full PostGhirardelli: Rendezvous
February 21, 2012 in Ad Haiku
Tasteful elegance, true to brand character make a sweet TV spot.
tags:
Tags: AdHaikuesday, advertising, brand, Campbell Ewald, chocolate, commercial, Ghirardelli, music, taste appeal
View Full PostBlue Nile
February 14, 2012 in Ad Haiku
A bold visual and coy headline provide mixed Valentine’s message.
tags:
Tags: Ad, AdHaikuesday, advertising, Blue Nile, headline, Jewelry, print, visual
View Full PostChrysler: Halftime in America
February 7, 2012 in Ad Haiku
High risk, high reward. Long form narratives help some advertisers soar.
tags:
Tags: AdHaikuesday, advertising, Chrysler, Clint Eastwood, commercial, narrative, reward, risk, Super Bowl
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