Print Ad 101: Headlines in all caps are more difficult to read.
Glidden DUO Paint + Primer
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Tag Archives | AdHaikuesday
Kahlua
June 12, 2012 in Ad Haiku
Branding aside, why say “Delicioso” when the ad can show it?
tags:
Tags: Ad, AdHaikuesday, advertising, alcohol, branding, delicioso, Kahlua, print, taste appeal
View Full PostPepperidge Farm Milano Slices
June 5, 2012 in Ad Haiku
Perfect together: A strong visual with clear text and brand linkage.
Google+: New Dad
May 29, 2012 in Ad Haiku
Google+ connects with feelings, but “a plus” won’t dethrone Facebook’s reign.
tags:
Tags: AdHaikuesday, advertising, commercial, emotion, Google, persuasion, social media
View Full PostJCPenney: Jumping Through Hoops
May 22, 2012 in Ad Haiku
Penney’s is changing, but ads that disparage folks won’t help get it done.
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Tags: AdHaikuesday, advertising, branding, commercial, disparaging, JC Penney, JCP
View Full PostJCPenney: Jumping Through Hoops
May 22, 2012 in Ad Haiku
Penney’s is changing, but ads that disparage folks won’t help get it done.
tags:
Tags: AdHaikuesday, advertising, branding, commercial, disparaging, JC Penney, JCP
View Full PostJaguar XF
May 15, 2012 in Ad Haiku
Borrowed interest adds distinction, but rarely makes a difference.
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Tags: Ad, AdHaikuesday, advertising, auto, Borrowed Interest, car, Jaguar, print, scattered ashes
View Full PostMiracle Whip
May 8, 2012 in Ad Haiku
Will provocative food advertising lead to lasting persuasion?
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Tags: Ad, AdHaikuesday, advertising, buzz, food, Miracle Whip, persuasion, print
View Full PostRolex
April 24, 2012 in Ad Haiku
Good story and clear product shot, but Lindsey Vonn should wear the watch.
tags:
Tags: Ad, AdHaikuesday, advertising, Lindsey Vonn, print, product shot, story telling, watch
View Full PostLysol Disinfectant Spray
April 17, 2012 in Ad Haiku
Clever text with much support, but needs stronger pic for ad to clean up.
tags:
Tags: Ad, AdHaikuesday, advertising, cleaning products, copy, Lysol, print, support, visual
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