Nostalgia can work, but not when it’s the only reason by itself.
Chock Full o’Nuts Coffee
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Tag Archives | AdHaikuesday
Toyota iQ: Four Passengers
August 28, 2012 in Ad Haiku
Haiku poetry refines advertising craft into business art.
tags:
Tags: AdHaikuesday, advertising, audio, auto, car, commercial, iQ, traditional haiku
View Full PostLiberty Mutual Insurance: Humans
August 21, 2012 in Ad Haiku
Humorous vignettes reel us in, but weak branding lets us slip away.
tags:
Tags: AdHaikuesday, advertising, branding, commercial, humor, insurance, Liberty Mutual, weak
View Full PostPringles Sour Cream & Onion
August 14, 2012 in Ad Haiku
Where to draw the line: Wonderfully creative, or just a big mess?
Visa: Michael Phelps Congratulations
August 7, 2012 in Ad Haiku
Visa takes cheering for our Olympians a little bit higher.
tags:
Tags: AdHaikuesday, advertising, commercial, London 2012, Michael Phelps, Olympics, sponsorship
View Full PostBanco Sabadell: Som Sabadell
July 31, 2012 in Ad Haiku
Emotion and long- form web ads can forge joyful brand-building moments.
tags:
Tags: AdHaikuesday, advertising, Banco Sabadell, Beethoven, brand, branding, commercial, emotion, flash mob, long-form, Ode to Joy, online
View Full PostLay’s Kettle Cooked Potato Chips
July 24, 2012 in Ad Haiku
Image-laden text like this sells, but images themselves sell harder.
tags:
Tags: Ad, AdHaikuesday, advertising, food, Lay's, print, sell, snacks, story telling, visual
View Full PostTide: When Colors Mean This Much
July 17, 2012 in Ad Haiku
Olympic sponsors do best when their brand has firm ties to the event.
tags:
Tags: AdHaikuesday, advertising, brand, commercial, linkage, London 2012, Olympics, sponsorship
View Full PostLowe’s: Can’t Stand It
July 10, 2012 in Ad Haiku
Strong and powerful ads shouldn’t be so timid about their branding.
tags:
Tags: AdHaikuesday, advertising, branding, commercial, home improvement, lowes, phantoms, weak
View Full PostPlanters – Men’s Health
June 26, 2012 in Ad Haiku
High risk, high reward. Planters goes all in with this Men’s Health back cover.
tags:
Tags: Ad, AdHaikuesday, advertising, health, magazine, Men's Health, Mr. Peanut, nut, print, reward, risk
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