Borrowed Interest: Although kids attract readers, they don’t help sell tech.
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Tag Archives | AdHaikuesday
Swiffer Bissell
July 16, 2013 in Ad Haiku
“New” gets attention, but a reason to belief would cement the sale.
GE: Agent of Good
July 9, 2013 in Ad Haiku
Agent Smith is way too dark for a future that GE plans to build.
Rachael Ray Nutrish
June 18, 2013 in Ad Haiku
Print Ad 101: Make sure that your package cuts are easy to read.
WellsFargo
May 28, 2013 in Ad Haiku
In an industry that needs trust, is this a pledge today’s banks can keep?
tags:
Tags: Ad, AdHaikuesday, advertising, banking, conversations, Jane Goodall, print, promise
View Full PostFacebook Home: Dinner
May 7, 2013 in Ad Haiku
Facebook Home should take its tone from Apple’s heart not Groupon’s satire.
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Tags: AdHaikuesday, advertising, commercial, Facebook, Facebook Home, heart, satire, social media
View Full PostApplebee’s: Retired Rivals
April 16, 2013 in Ad Haiku
Knight and Phelps ad talks chairs: good timing, Final Four; bad timing, Mike Rice.
Crest Complete
April 2, 2013 in Ad Haiku
Showing beats telling, even when the telling is colorfully done.
Jello
March 28, 2013 in Ad Haiku
New users buy brands that changed. Core users buy brands that stay the same.
tags:
Tags: Ad, AdHaikuesday, advertising, brand switching, core, easter, Jello, loyalty, persuasion, print
View Full PostPepsi MAX: Test Drive
March 19, 2013 in Ad Haiku
Long form digital: a potent ad form when it’s fresh, as it is here.
tags:
Tags: AdHaikuesday, advertising, commercial, digital, Jeff Gordon, long-form, online, Test Drive
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