Too many ideas in one ad can confuse and turn off the reader.
Plnt
tags: View Full Post
Tag Archives | AdHaikuesday
Cisco
A guide for cogent corporate advertising: sincere, not fulsome
tags: View Full Post
Time Magazine
Bad for Time; just six paid ads. Good for sponsors; ads more surely stand out. Sensational or responsible. Is porn too hardcore for sponsors?
tags: View Full Post
Buick Enclave
Fresh ways that show what you are, win more than doting on what you are not.
tags: View Full Post
Pepperidge Farm Sausalito
Ad excellence is always in the details, or, in this case, the crumbs.
tags: View Full Post
IBM: Bob Dylan + Watson on Language
A business that can outdo will surpass one that can merely outthink.
tags: View Full Post
Breo Ellipta
No matter how much they seek to say, ads must be inviting to read.
tags: View Full Post
Mutual of America
Easier to read but without benefits still nothing much happens.
tags: View Full Post
Volkswagen: What About A Deal
Casting and context: old wives can debunk tales, but not light year-end sales.
tags: View Full Post
Mutual of America
Print Ad 101: When an ad is hard to read, nothing much happens.
tags: View Full Post