“New” sometimes speaks for itself, but a strong ad would amplify it more.
Heinz Real Mayonnaise
tags: View Full Post
Tag Archives | AdHaikuesday
Restasis
A question headline can work when the answer is directly in reach.
tags: View Full Post
Room & Board
Ad attracts. Simple. Fresh product shot, good copy, leads one to learn more.
tags: View Full Post
Always Discreet
Visualization, linked headline, solid support make for ad success.
tags: View Full Post
Olay: Daily Facials
Without a reason to believe, even ads that look good won’t sell hard.
tags: View Full Post
GMC Sierra 1500
Evocative, but indirect, this ad misses professional grade.
tags: View Full Post
Alfa Romeo Guilia: Mozzafiato
Heritage matters, but on the big stage, not as much as distinction.
tags: View Full Post
Eden Tea
Many ideas but little space; best ads focus on what matters most.
tags: View Full Post
Kohler
An ad that is based on art rather than craft, looks good but sells little.
tags: View Full Post
Pfizer: Before it Became a Medicine
Good corporate ads show what a company does and why it matters.
tags: View Full Post